Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical lab. The campaign addresses the widespread issue of false SPF claims in the industry, where many products fall short of their promised protection.
Lakmē aims to lead with transparency and scientific validation, assuring consumers that its sunscreen delivers the full SPF 50 protection it claims.