LIC Housing Finance Limited has launched a new brand campaign emphasizing the importance of reconnecting with neighbors in today’s fast-paced urban life.
Titled ‘Achche padosi milte nahin, bante hai’ (You don’t just find good neighbors, you become one), the campaign features five videos and static media, urging people to bond with those around them.
MD & CEO Tribhuwan Adhikari highlighted that the initiative aligns with LIC Housing Finance’s core values of trust and community. The campaign, available in nine Indian languages, will be broadcast across digital and traditional media.
Conceptualized by De Works Communications, the campaign is directed by Nitin Mali and features actors like Hiten Tejwani and Hetal Puniwala.