L’Oréal Paris set a Guinness World Record for the “Most People Untying Their Hair Simultaneously” with over 500 women in Mumbai, marking the launch of their new Hyaluron Pure Shampoo and Conditioner. This event was part of the “Free Your Hair” campaign, which promotes empowering women and prioritizing hair care. The campaign focuses on scalp health, addressing common issues like oily scalps and dry ends. The Hyaluron Pure range, with Salicylic Acid and Hyaluronic Acid, deeply cleanses and hydrates, ensuring fresh, bouncy hair for 72 hours.
Dario Zizzi, General Manager at L’Oréal Paris India, emphasized that the campaign highlights the importance of healthy hair and empowers women to embrace their hair freedom. This record attempt reflects the brand’s commitment to innovation and confidence.