Lotus Herbals has unveiled a new marketing campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, targeting Gen Z and millennials. The campaign, featuring OTT, TV, and social media promotions, highlights the sunscreen’s advanced protection with Cica for skin barrier support and Hyaluronic Acid for hydration.
The ad film, set in an outdoor scene, playfully addresses common sunscreen issues like acne and white cast. A young woman introduces the water-based, lightweight formula that blends in 5 seconds, prevents breakouts, and suits all skin types. The campaign aims to connect with modern women, emphasizing no-compromise sun protection.
Chairman & MD Nitin Passi emphasizes that this revolutionary serum empowers women with confidence and healthy skin. The campaign will be promoted on OTT platforms like Jio Hotstar, regional TV, social media, and in-store branding, ensuring maximum visibility and engagement.