Mahindra Lifespaces has launched its new brand philosophy, ‘Home of Positive Energy’, emphasizing well-being through thoughtful design, natural light, and green spaces. The initiative includes a digital video commercial (DVC) and a Mobile Experience Centre, a first-of-its-kind traveling showcase in Mumbai.
CMO Abhimanyu Mathur highlighted that this philosophy shapes Mahindra homes, creating not just houses but sanctuaries of peace. Developed with creative agency The Womb, the concept sets Mahindra apart in urban living. This initiative reinforces the brand’s commitment to innovation and vibrant, future-ready communities.