Mahindra Tractors, India’s leading tractor brand, celebrated Kisan Diwas with a digital film honoring the contributions of Indian farmers. Building on last year’s campaign, “Did you thank the farmer?”, Mahindra encourages urban dwellers and social media users to thank farmers for making every meal possible. The campaign highlights food delivery apps and their role in daily life, drawing a parallel between food delivery personnel and farmers, urging people to show gratitude to both.
Mahindra calls for individuals to share their appreciation for farmers on social media with the hashtag #ThankYouKisan. Kisan Diwas, observed on December 23, commemorates the birth anniversary of former Prime Minister Choudhary Charan Singh, a champion for farmers’ rights. This initiative aligns with Mahindra’s commitment to supporting farmers through innovative solutions and reliable tractors.