McCain Foods India has partnered with Dentsu X and Posterscope for a new campaign titled ‘McCain Banega, Baarish ka Maza Badhega’. This initiative aims to enhance the monsoon experience by combining the comfort of rainy days with McCain’s convenient and tasty snacks, emphasizing the brand’s commitment to creating memorable monsoon moments.
Dentsu X developed an eight-week media plan targeting ten key markets with a comprehensive 360-degree approach, including social media, digital audio, radio, and community marketing. Posterscope executed a dynamic programmatic Digital Out-of-Home (DOOH) campaign, adapting content in real-time based on weather conditions in high-consumption areas like Mumbai and Gurgaon.
Aditya Krishna from McCain Foods highlighted the campaign’s focus on family bonding during the monsoon, positioning McCain snacks as perfect for busy families.
Jose Leon of Dentsu X celebrated the campaign’s role in fostering tradition and togetherness, while Imtiyaz Vilatra of Posterscope praised the integration of technology with creative marketing to enhance brand visibility and consumer engagement.