McCain Foods India has partnered with Philips to introduce India’s first frozen snacks designed for air fryers. This innovation offers perfectly crispy fries that replicate restaurant-style taste and texture, catering to evolving consumer preferences.
Using Sure Crisp™ technology, McCain’s Air Fryer Fries deliver a golden, crunchy bite with ease, making home cooking smarter and more convenient. The collaboration aligns with Philips’ expertise in air fryer technology, ensuring a seamless experience for modern kitchens.
A new digital video campaign (DVC) highlights family bonding over shared cooking moments, reinforcing McCain’s commitment to effortless, high-quality snacking.
The fries are now available in general trade stores, modern supermarkets, and online marketplaces across India.