McCain Foods India has launched a heartwarming Winter Campaign, focusing on the warmth and unity of family gatherings. The TVC highlights the bond between grandparents and grandchildren, showcasing how McCain products, like Smiles and Fries, enhance these precious moments. The ad follows a grandmother who, surrounded by her grandchildren, struggles to recall a childhood story but is uplifted by a simple gesture—her great-grandson offering her a McCain Smile. This emotional moment reinforces the campaign’s theme of cherishing memories with loved ones. McCain aims to connect with families during the winter season, emphasizing the joy of shared moments and the role of their snacks in making gatherings even more special.
Aditya Krishna, Director of Sales and Marketing at McCain Foods India, shared that the campaign celebrates the power of family bonds and how McCain snacks help turn ordinary occasions into lasting memories.