Motilal Oswal AMC has launched a Republic Day campaign combining patriotism with financial empowerment. The ad features a wife encouraging her husband to start an SIP, symbolizing the ease of securing one’s financial future. The campaign aims to inspire viewers to take small, meaningful steps like starting an SIP, making the process as simple as waking up each day.
Sandeep Walunj, Group CMO of Motilal Oswal Financial Services, emphasized the importance of financial responsibility, likening it to national progress. The campaign, created by De Works Communications, showcases a couple’s journey toward personal and financial responsibility.
This initiative is part of Motilal Oswal AMC’s broader efforts to promote financial planning through relatable, emotional stories, with past campaigns focused on New Year’s resolutions, Diwali traditions, and children’s futures.