Motilal Oswal Asset Management Company (MOAMC) has launched a Valentine’s Day campaign aimed at educating investors about building their financial future through Systematic Investment Plans (SIPs). The campaign features a heartfelt digital film that redefines commitment, focusing on financial security. The story follows roommates Prachi and Aashi, where Prachi surprises Aashi with a commitment to her future through SIPs, ensuring long-term financial stability.
Sandeep Walunj, Group CMO of Motilal Oswal Financial Services, emphasized the importance of early and consistent investing for achieving long-term goals. The campaign encourages young investors to prioritize financial planning and view SIPs as a stable way to build wealth. This new campaign builds on MOAMC’s previous educational campaigns for various occasions.