Motilal Oswal Financial Services Ltd. (MOFSL) has released a new social media film celebrating the values of Paryushan, a Jain festival emphasizing reflection, forgiveness, and spiritual renewal. This marks MOFSL as the first brand to feature Paryushan in a film, highlighting its dedication to values that support sustainable investing and societal well-being.
The film, set in a grandmother’s living room, showcases the importance of seeking forgiveness and embracing a sustainable lifestyle. It also emphasizes the power of positive communication in challenging situations. Produced by Cultivate Design LLP, the film presents a heartwarming portrayal of these themes.
Sandeep Walunj, Group Chief Marketing Officer at MOFSL, explained that the film aims to underscore the significance of forgiveness in a world often marked by conflict and divisiveness. The film was created by MOFSL’s in-house marketing team and led by Kartik Shinde and Shrey Shah, with production by Deepak Peter and Cultivate Design LLP.