Muthoot FinCorp Limited (MFL) has launched the ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This campaign introduces an innovative service that allows customers to book a Gold Loan instantly, anytime, from anywhere, via a simple missed call. This service integrates advanced technology with exceptional customer service, making Gold Loans more accessible and convenient.
With a robust network of over 3700 branches and home loan services in 50+ cities, Muthoot FinCorp aims to transform financial accessibility across India. CEO Shaji Varghese expressed that the partnership with Shah Rukh Khan represents a major leap in making gold loans easier to access and empowering customers to fulfill their aspirations.
The campaign, conceptualized by Havas Worldwide India and executed by Havas Media India, features a TVC where Shah Rukh Khan uses a ‘call me’ gesture to introduce the ‘Book My Gold Loan’ service. Additionally, a musical video promoting the new initiative with SRK has been released.
The multilingual campaign will be broadcasted in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati, covering OOH, digital platforms, television, print, and on-ground activations for widespread reach.
Muthoot FinCorp recently achieved record-breaking consolidated loan disbursements in FY24, amounting to Rs. 61,703.26 crore.