Narayana Health Insurance, led by Dr. Devi Shetty, has launched a groundbreaking campaign for Aditi, an affordable health insurance product aimed at providing quality healthcare to underserved populations in India. The plan offers coverage of up to Rs. 1 crore for just Rs. 29 per day for a family of four. The campaign targets low-income groups, including domestic workers and small business owners, addressing the financial challenges they face in accessing healthcare. The simple and relatable message, “You don’t need to fear medical bills anymore,” highlights Narayana Aditi’s commitment to affordable healthcare for all, aligning with the goal of “Insurance for All” by 2047.