Nilon’s new ad campaign for their Regional Pickles range showcases a South Indian family whose dinner transforms into a fun experience as they begin speaking the language of the pickle’s origin. The ad highlights how Nilon’s authentic regional pickles bring the diverse flavors of India to your table, celebrating the country’s culinary heritage.
Ramesh Gururaj, Sr. Manager of Digital Marketing at Nilon’s, expressed excitement about the campaign, emphasizing the emotional connection people have with homemade-style pickles. Siddhesh Parelkar, Creative Director at Django, shared that the goal was to create a memorable and understated campaign that resonates with audiences, reflecting Nilon’s commitment to quality and cultural richness.