OPPO India has launched its ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the Reno13 Series, set to debut in India on December 9, 2024. The campaign highlights the Reno13’s AI-powered camera capabilities, encouraging users to embrace and capture life’s moments authentically.
The brand film, shared across OPPO India’s social platforms and OTT networks, follows the trio on a spontaneous journey filled with vibrant experiences, demonstrating the Reno13 Series’ advanced imaging features like AI Livephoto, AI Clarity Enhancer, and AI Eraser 2.0.
Sushant Vasishta, Head of Digital Marketing, emphasized the campaign’s celebration of youth and their passion for living in the now. The Reno13 Series aims to combine professional-grade AI imaging and productivity features, making it a powerful tool for everyday users.