Orient Electric’s latest fan campaign takes a fresh digital-first approach, using a podcast-style ad featuring MS Dhoni, Kusha Kapila, and Madan Gowri. The ad playfully misleads viewers into thinking Kusha is discussing Dhoni’s fan following, only to reveal she’s talking about Orient’s new BLDC fans, which offer silent performance, smart controls, and vibrant designs.
The campaign reflects changing content consumption trends, blending humor and natural conversations instead of traditional advertising. It will run on IPL broadcasts, digital platforms, and apps like Uber, Zomato, and Spotify, with influencer collaborations amplifying its reach.