Orient Electric Limited, part of the CK Birla Group, has launched a digital campaign titled “Thoughtfully Curated Lights for Your Home” to showcase its innovative lighting solutions for modern living spaces. Central to the campaign is a digital film depicting a modern family’s moments enhanced by Orient Electric’s lighting products, emphasizing how the right lighting can transform a home.
Anika Agarwal, Chief Marketing and Customer Experience Officer, explained that the campaign highlights the ambiance lighting can create, encouraging homeowners to reimagine their spaces. It will feature a strong presence on social media platforms like YouTube and Meta, along with collaborations with influencers and targeted placements in housing societies and malls to enhance visibility.
As one of India’s fastest-growing lighting brands, Orient Electric offers a wide range of products that blend functionality and aesthetics, aiming to help customers create personalized and elevated living environments.