Pepsi has unveiled a new global campaign under its “Thirsty For More” platform, featuring David Beckham and centered around the message: “If you love it, it’s never a waste.” The campaign encourages people to embrace what they enjoy without worrying about external expectations.
The campaign film showcases everyday joyful moments—like gaming, karaoke, and road trips—culminating in Beckham reinforcing the core message. Pepsi highlights personal choices and living unapologetically as key themes.
PepsiCo’s Cathy Graham Kidd called Beckham an ideal fit for the campaign’s spirit, with local activations planned worldwide. Beckham, a long-time Pepsi collaborator, expressed excitement about continuing the partnership.