Philips has launched a new TVC for the Philips Avent Connected Baby Monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. This campaign builds on the #ShareTheCare initiative and emphasizes the monitor’s ability to provide real-time monitoring, enhancing peace of mind for parents.
The film follows Rubina’s journey as a mother, highlighting the challenges of balancing personal and parental responsibilities. It showcases the monitor’s advanced features like high-definition video streaming, night vision, real-time audio, and two-way communication, reinforcing the connection between mother and child.
Vidyut Kaul, Head of Personal Health at Philips, noted the importance of supporting new parents through solutions that ease their journey. Rubina Dilaik expressed how the campaign reflects the realities of motherhood, while Abhinav Shukla emphasized the monitor’s role in ensuring they never miss precious moments with their baby.
The monitor uses advanced 2.4GHz technology for stable connections and integrates with a mobile app for remote access. It also features customizable alerts and 15 calming lullabies. The eco-friendly packaging is made from 90% recycled paper, underscoring Philips’ commitment to safety and sustainability.