Piramal Capital & Housing Finance Limited has launched the second phase of its campaign, “Hum Kaagaz Se Zyada Neeyat Dekhte Hai,” aimed at empowering underserved customers in Bharat by improving access to formal credit. This phase highlights the entrepreneurial spirit of individuals like a rickshaw driver and a sugarcane juice vendor, showcasing their good intentions and challenges in securing credit.
With the tagline “Aaiye Baat Karte Hain,” the campaign invites these customers to connect with Piramal Finance and explore financial options confidently. The initiative will be available in multiple regional languages, underscoring the company’s commitment to inclusivity.
Managing Director Jairam Sridharan emphasized the aim to change the narrative for those who feel credit-unworthy, while Head of Marketing Arvind Iyer reiterated the goal of fostering trust and support. The campaign will be promoted across various platforms, aligning with Piramal Finance’s rapid expansion, which serves over 1.3 million customers across more than 500 branches in India.