Piramal Pharma’s India Consumer Healthcare (ICH) has launched the #SwitchToSofter campaign for its baby care brand, Little’s®, featuring actress Yami Gautam as the new brand ambassador. The campaign introduces Little’s Fluffy Soft Diaper Pants, designed with superior materials for 12-hour absorption, an anti-rash formula, and enhanced softness to protect babies’ delicate skin.
The brand aims to encourage mothers to make informed decisions about baby products, highlighting the tangible softness of Little’s diapers. To boost consumer confidence, a money-back guarantee is offered. Yami Gautam, a new mother, shared her appreciation for the brand’s commitment to comfort and ease during motherhood.
Little’s, a trusted name in baby care since the 1980s, offers a wide range of products for babies from birth to 2 years, including diapers, wipes, feeding, and personal care items. The brand has earned the trust of Indian parents for its quality and reliability.