Soha Ali Khan has teamed up with PureSense, a skincare brand from Marico, to launch the Watermelon Burst Glow Face Serum. This pink, shimmer-infused serum features 2% hyaluronic acid and watermelon extracts for instant hydration, along with Japanese rice extracts that provide 72-hour moisture.
In a promotional digital film, Soha emphasizes her holistic skincare routine, combining workouts and healthy eating to achieve a natural glow. She describes the serum as her go-to for quick radiance, highlighting its ability to hydrate and enhance her skin without heavy makeup.
PureSense is also expanding its serum line under the ‘P.S. I Love Your Skin’ campaign, introducing three new products: Grapefruit Squeeze for brightening, Rosehip Revive for anti-aging, and Guava Groove for acne control.
Garima Dikshit, Business Head of PureSense, states their mission is to empower consumers with delightful, effective skincare using ethically sourced ingredients and innovative formulations.