STRCH, India’s leading premium activewear brand, has launched a new Digital Film featuring TV icon Rannvijay Singha, highlighting the brand’s mission to combine comfort and functionality. The film showcases Rannvijay experiencing discomfort with traditional activewear, then discovering STRCH’s innovative shorts and T-shirt made from a unique nylon and spandex blend, offering sweat-wicking and body-hugging features for enhanced performance.
Prithvi Bhagat, STRCH’s founder, emphasized the brand’s commitment to revolutionizing activewear with a focus on comfort and functionality. Rannvijay praised the activewear for its comfort, stretch, and sweat-wicking properties that help him stay focused during workouts.
STRCH’s activewear range, tailored for Indian body types, features lightweight nylon for moisture-wicking and spandex for stretch. The collection blends comfort and style, ideal for both workouts and casual wear. It’s available on STRCH’s website and platforms like Nykaa, Myntra, Amazon, and Flipkart, as well as at flagship stores and pop-ups.