RBL Bank has launched its new campaign, ‘Right Moves,’ featuring brand ambassador D. Gukesh. The campaign draws parallels between chess and life, highlighting the importance of planning, adaptability, and support in achieving success. Gukesh shares his journey, emphasizing how these values align with RBL Bank’s services, positioning the bank as a reliable partner. The campaign aims to connect chess enthusiasts with RBL’s broader customer base by showcasing universally relatable aspirations. Ultimately, it underscores the bank’s commitment to supporting customers’ goals and growth.