redBus has launched a new ad campaign showcasing app features beyond standard bus bookings. Directed by acclaimed filmmaker Gautham Vasudev Menon, the campaign stars comedian Nirmal Pillai and actress Samyuktha Vishwanathan. It emphasizes advanced features like live bus tracking, ratings, free date changes, and various discounts, aimed at enhancing the travel experience.
The campaign, created by Leo Burnett India, follows a young couple using redBus to make their journey more enjoyable. The ads are available in multiple languages, including Tamil, Telugu, Kannada, Malayalam, and soon Hindi.
Film Highlights:
1. Live Bus Tracking: Nirmal reassures Samyuktha about their bus arrival by using the app’s tracking feature.
2. Ratings & Reviews: The couple finds a comfortable bus by checking ratings and reviews on the app.
3. Price Benefits: They discover various discounts available for last-minute and early bookings.
Overall, the campaign emphasizes redBus’s innovative features and commitment to customer satisfaction.