Rivaah by Tanishq, in collaboration with Tiger Baby, the creators of iconic films like Zindagi Na Milegi Dobara and Gully Boy, has launched a wedding anthem, “Main Keya Hai Hai.” This high-energy song captures the joy, love, and excitement of a bride’s special day, blending traditional celebrations with modern energy. The track, composed by Ankur Tewari, celebrates the bride as the architect of her own wedding story.
The music video, which showcases Tanishq’s Rivaah X Tarun Tahiliani 2.0 collection, is a cinematic journey featuring stunning bridal jewelry and intricate designs inspired by tradition and femininity. The anthem has already become a global sensation, sparking flash mobs and viral social media trends.
Pelki Tshering, CMO of Tanishq, emphasized the emotional importance of weddings and the role of music in celebrating these moments. Tarun Tahiliani, who designed the jewelry featured in the video, highlighted the collection’s fusion of tradition and modern elegance. Tiger Baby, the creative team behind the video, aimed to capture the merging of communities and love through the anthem’s visuals and music.