PepsiCo India is making a bold move ahead of the ICC Champions Trophy with the launch of Mountain Dew’s latest ad campaign on February 23rd. This campaign is special as it marks the first on-screen collaboration between Bollywood superstars Salman Khan and Hrithik Roshan, capturing the excitement of the much-anticipated India vs. Pakistan match.
Additionally, Sting, PepsiCo India’s high-energy beverage, is launching its own dynamic campaign to further amplify the cricket season’s thrill.
A PepsiCo India spokesperson emphasized the brand’s commitment to delivering excitement through these campaigns—Mountain Dew’s “Darr Ke Aage Jeet Hai,” symbolizing courage, and Sting’s “Energy Ka King,” celebrating unstoppable energy.
With this strategic move, PepsiCo India aims to engage fans and elevate the excitement of the cricket season both on and off the field.