SBI Life Insurance released an inspiring digital video, ‘Lippy ki Duniya’, on Children’s Day, celebrating the power of education, dreams, and youth. In collaboration with WOSCA (Women’s Organization for Socio-Cultural Awareness) in Keonjhar, Odisha, SBI Life is focused on empowering young minds by supporting education and nurturing potential. The video follows Lippy, a 12-year-old girl from a rural family, whose parents work hard at a construction site to ensure she receives quality education. Lippy’s determination to chase her dreams is showcased when she creates a mini fan to help her parents during their long work hours, illustrating how education and family support help overcome life’s challenges.
Ravindra Sharma, SBI Life’s Chief of Brand, Communications, and CSR, emphasized the brand’s commitment to empowering children and families to pursue brighter futures. The campaign aligns with SBI Life’s philosophy of ‘Apne Liye, Apno Ke Liye,’ and seeks to inspire both children and adults to value the transformative power of education.
Through its partnership with WOSCA, SBI Life is helping over 100 children in Keonjhar access quality education, nutritious meals, and emotional support at the Star Academy Learning Centre. This initiative aims to bridge educational gaps and offer a path to a brighter future for children in underserved areas.