Cheil India has launched a vibrant new campaign showcasing the Samsung Galaxy A55 5G and A35 5G, designed to enhance every moment with their impressive features. The campaign features Shanaya Kapoor and Rohan Gurbaxani, embodying the spirit of Generation Z’s dynamic socializing.
The Galaxy A55 5G and Galaxy A35 5G seamlessly blend user personality and lifestyle with cutting-edge design and technology. These smartphones offer innovative features like Object Eraser and Nightography, enabling flawless photography. They cater to what Gen Z values most, empowering users to express themselves and share their stories effortlessly in a fast-paced, connected world.
Aditya Babbar, Vice President of MX Business at Samsung India, stated, “The Galaxy A series makes innovations accessible to everyone. With the Galaxy A55 5G and A35 5G, we’re bringing flagship-level features and experiences at an affordable price. Our new campaign highlights how these models continue to push boundaries, delivering technology that enhances creativity and elevates the user experience.”
Vikash Chemjong, CCO of Cheil India, added, “We believe everyone deserves awesome—whether it’s in meetings, memories, ambitions, or life in general. With an awesome phone like the Galaxy A55 5G and A35 5G, you’re one step closer to achieving all of that.”
The campaign film, focusing on the impressive camera features, will be promoted across digital and social media platforms, as well as in retail stores.
Sanjeev Jasani, COO of Cheil India, noted, “social media is integral to Gen Z’s lives. Our films for the Galaxy A55 5G and A35 5G target this demographic, highlighting how these devices enable Gen Z to enhance their world, one fantastic Galaxy A Series feature at a time.”
The Galaxy A55 5G is available in stylish Ice Blue and Navy Blue, appealing to a broad audience. The Galaxy A35 5G offers even more variety with Awesome Ice Blue, Navy Blue, and Lilac. Customers can purchase the Galaxy A35 5G for Rs 1723 per month and the Galaxy A55 5G for Rs 1792 per month through Samsung Finance+.