Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, chunks, mini chunks, and granules, all crafted from premium soya. With nearly 40 years of trust in India, Nutrela aligns with Shilpa’s values of health, fitness, and balanced living.
Sanjeev Asthana, CEO of Patanjali Foods Ltd., praised Shilpa for her influence in the wellness space, noting that her passion for healthy living complements Nutrela’s mission to promote nutritious diets. Shilpa, excited about the partnership, emphasized the brand’s focus on providing protein-rich, tasty food that supports a wholesome lifestyle.
The collaboration will feature campaigns across digital, print, TV, and other media platforms to inspire consumers to incorporate Nutrela into their daily diets.