Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled ‘Hum raaton mein sooraj ugaate hain,’ the high-energy commercial showcases Dravid in various scenarios, from brightening rooftop parties to guiding young athletes, highlighting Signify’s commitment to safety and energy efficiency.
CEO Sumit Joshi expressed confidence that Dravid’s values align with the brand, while Nikhil Gupta, Head of Marketing, emphasized the partnership’s role in pushing innovation. Dravid noted the importance of light in daily experiences and expressed pride in contributing to Signify’s mission.
The TVC will be broadcast across digital platforms and TV channels in India, created by Hashtag Orange.