Simply Fresh, the flagship brand of BN Group, one of India’s leading edible oil manufacturers, has launched a touching Valentine’s Day campaign. Titled #KaroSabsePyaar, the campaign encourages people to celebrate love in its purest and most inclusive form—beyond just romantic relationships, extending to family, friends, and the community.
The film beautifully captures the idea of the world as one harmonious space, where each of us plays a role in nurturing it. The gesture of a gifting a plant to a partner symbolizes the spirit of generosity and reimagining love through a fresh, meaningful lens. Through this initiative, Simply Fresh reaffirms its belief that love isn’t bound by a single day or a specific relationship—it flourishes in every act of kindness, connection, and shared purpose.
Speaking on the campaign, Kiran Giradkar, Chief Marketing Officer, said, “At Simply Fresh, we have always championed fresh ideas that drive positivity and meaningful change. With #KaroSabsePyaar, we want to remind people that love is a universal language, best expressed through simple, heartfelt actions. This campaign aligns seamlessly with our overarching theme, ‘Rakho Iraade Fresh,’ which encourages people to embrace freshness not just in food, but in their thoughts and connections.”
The campaign is currently amplified across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X, urging audiences to participate by sharing their moments of love using #KaroSabsePyaar.
#KaroSabsePyaar campaign fits seamlessly as it highlights love in all its forms—beyond just romance, extending to family, friendships, and kindness to strangers. By promoting love through simple, everyday gestures, this campaign reinforces Simply Fresh’s mission to inspire fresh ideas and stronger human connections.