Simply Fresh, BN Group’s edible oil brand, has launched the #NewYearOldResolutions campaign, urging people to revisit and fulfill past New Year resolutions before making new ones. The campaign features a touching video of a brother and sister, where the young boy questions why adults make promises they don’t keep, highlighting the importance of meaningful commitments.
Kiran Giradkar, CMO of BN Group, emphasized that the campaign focuses on resonating with society, encouraging real progress over empty promises. Simply Fresh aims to inspire accountability and purpose, aligning with its philosophy of keeping things fresh in actions and commitments.