Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that Sokudo scooters have a running cost of just 9 paise per kilometer, significantly lower than traditional vehicles, which cost INR 1.5-2.5 per kilometer.
Titled “Sokudo ke Sath Ghar ki Savings,” the campaign targets the festive season when two-wheeler demand spikes. Sokudo Electric hopes to attract ICE vehicle owners with offers during its Sokudo Festival Extravaganza, including zero down payment options and trade-in discounts for old scooters.
Prashant Vashistha, co-founder of Sokudo Electric, expressed excitement about the collaboration, believing Sharda’s energy will enhance their message of sustainable mobility. The company expects its marketing efforts to boost sales, particularly through its network of over 78 dealerships, with plans to sell around 200 vehicles at its Shahdara location this Diwali.