SportsBaazi, India’s top sports trading platform, has launched a new campaign titled “Ye Dil. Dimag. Data Ka Game Hai”, featuring World Cup winner and motivational speaker Robin Uthappa. The initiative, timed with IPL 2025, aims to build awareness and trust around sports trading as a skill-based, strategic format.
The campaign positions sports trading as an evolution from passive viewing to active match participation, emphasizing analysis, discipline, and real-time decision-making. Uthappa, known for his sharp cricketing acumen, fronts the campaign to educate fans on trading strategies using game insights and data.
Uthappa shared that the campaign’s focus on preparation, clarity, and discipline drew him in. SportsBaazi’s CMO, Puneet Dua, added that the goal is to legitimize sports trading as India’s next big skill-based sport, especially among serious fans in Tier-II and Tier-III cities.
Uthappa even influenced the campaign’s core message, adding “Discipline” to the original slogan, which now names their flagship podcast: Dimag. Data. Discipline. The campaign films are live across digital platforms, aiming to spark a cultural shift in how fans engage with cricket.