SW Network turned the Samsung F06 5G launch on Flipkart into a viral sensation with its Eyebrow Dance Challenge. The campaign, featuring Bollywood star Ayushmann Khurrana, gained massive traction through digital influencers Jannat and Faisu.
A Flipkart app glitch was cleverly leveraged into a meme trend, sparking organic social media buzz. The campaign expanded through eyebrow transformation trends, dance communities, and dynamic digital billboards with inclusive messaging.
SW Network’s innovative approach blended entertainment with engagement, making the product launch a cultural movement. The campaign’s success highlights the agency’s expertise in viral marketing and trend-driven storytelling.