As Navratri celebrations unfold, Swiggy Instamart has teamed up with Dandiya queen Falguni Pathak to infuse her vibrant Garba energy into its latest campaign. The humorous film portrays Falguni as invisible during Navratri until Swiggy Instamart delivers festive essentials in 10-15 minutes.
The campaign also features a Garba hook step tutorial by Falguni, available on the app for users to share on social media. The film quickly gained over a million views on Instagram within hours. It illustrates Falguni’s elusive presence as people react to her voice in various settings until a delivery executive finally appears at her door.
At the end of the film, Falguni shares her beginner-friendly Garba step alongside the special “Falguni Collection,” which includes Navratri essentials like dandiya sticks, traditional outfits, fasting supplies, and more, all easily accessible through the app.