JSW Paints has launched ‘Rangon Ka Khel 2.0’, its vibrant new campaign for IPL 2025, celebrating the spirit of cricket through colours, unity, and emotion. Featuring an energetic anthem and cricket legends Sunil Gavaskar and Mithali Raj, the campaign highlights the brand’s message of joy and togetherness.
This year, JSW Paints strengthens its cricketing ties by sponsoring five IPL teams (DC, KKR, SRH, RR, CSK) and three WPL teams (Gujarat Giants, DC, UP Warriorz), marking one of its largest sports partnerships.
Created by TBWA\India, the campaign blends the excitement of cricket with the vibrancy of colours, inviting fans to “Think Beautiful” and celebrate the game like never before.