The Man Company, a leading name in premium men’s grooming, has launched a unique Rakshabandhan campaign featuring an innovative rap video that offers a modern take on sibling relationships. Timed perfectly for the festival, this fresh campaign stars an all-female cast and is performed by the renowned Mumbai-based rapper Krantinaari.
Breaking from the traditional emotional themes, The Man Company’s Rakshabandhan Rap provides a playful and authentic portrayal of the brother-sister dynamic. Directed by Nikhil Mehrotra and conceptualized by the Gurugram-based creative agency Hashtag Orange, the video captures the essence of contemporary sibling bonds, mixing love, rivalry, and steadfast support.
Jatin Luthra, AVP-Marketing at The Man Company, explained, “We’re celebrating the real, unfiltered sibling experience with a modern twist. This rap isn’t just a catchy tune; it’s a tribute to the inside jokes, playful jabs, and unspoken understanding that define brother-sister relationships.” He added, “Our aim is to blend tradition with modernity by showcasing the festival through a vibrant lens and highlighting our premium grooming products as perfect gifts.”
The campaign features The Man Company’s grooming sets as ideal Rakshabandhan gifts, each including a complimentary Rakhi, a roli-chawal pack, and a personalized card. For a personal touch, sisters can also use the “Curate Your Own Box” option to create customized gift sets tailored to their brothers’ tastes.
Known for its innovative approach, The Man Company continues to redefine masculinity and celebrate evolving familial bonds with this Rakshabandhan campaign. As the rap declares, “Bhai Mera 10 on 10 Hai, Woh Proper Gentleman Hai,” it honors brothers on their journey to becoming the best versions of themselves.