Swiggy Instamart’s Valentine’s Day campaign, InstaTohfa, redefines love by offering quick 10-minute gift deliveries for partners, family, friends, and pets. The campaign revives the iconic Tohfa Tohfa song, starring Tusshar Kapoor, who adds humor and nostalgia, paying tribute to his father, Jeetendra. The ad features Kapoor celebrating love with his family through playful moments and gift exchanges.
Mayur Hola, VP of marketing at Swiggy, emphasizes that Valentine’s Day is for all loved ones, not just significant others. The campaign highlights Swiggy Instamart’s rapid delivery service, reinforcing the message: “Give pyaar ka InstaTohfa in just 10 minutes.”
Additionally, Swiggy Instamart has introduced The Perfect Match Box, a surprise gift pack for orders over Rs 999, adding excitement to Valentine’s shopping.