Uber has launched a new brand campaign featuring the popular father-son duo Jackie and Tiger Shroff. The campaign aims to redefine urban mobility by showcasing how Uber simplifies travel, allowing users to focus on making better use of their time rather than worrying about transport options.
Highlighting Uber’s services like Uber Moto, Uber Auto, Uber Intercity, and the new Uber Shuttle, the campaign contrasts past commuting struggles with the convenience of ridesharing. A recent Censuswide survey found that 89.8% of respondents viewed easy commuting as booking a ride via their phone, with 76.8% of those aged 18 to 25 acknowledging technology’s impact on their travel experience.
This is the first commercial collaboration between Jackie and Tiger Shroff, and the campaign tells an intergenerational story about the evolution of travel. Produced by Fuel Content with FCB India as the creative agency, the campaign emphasizes Uber’s transformative role in commuting.
Ameya Velankar, Uber India’s Head of Marketing, stated that the campaign reflects how Uber meets diverse mobility needs, while director Vasan Bala praised the fun collaboration with the Shroffs. The integrated campaign will run for about 20 weeks across multiple channels, including OTT, TV, digital, and social media, with engaging consumer activations.