Vijay Sales has teamed up with South Indian star Vijay Deverakonda to strengthen its presence in South India. The collaboration aims to enhance consumer engagement by leveraging Deverakonda’s mass appeal and connect with young, tech-savvy audiences.
Director Nilesh Gupta sees this as a strategic move to make technology more aspirational, while Deverakonda views it as a way to bring innovation closer to consumers. The partnership will feature a 360-degree marketing approach, including digital campaigns, in-store experiences, and exclusive product promotions.