This Diwali, Zomato celebrates the festival’s spirit with its campaign ‘Mission Diwali,’ inspired by the famous NASA photo of India during Diwali. The campaign emphasizes that the festival’s true glow comes from human connections, with food as a key unifying element.
The quirky film features a humorous exchange between a NASA astronaut and his boss as he searches for Diwali lights on Earth. An elderly man and his grandchildren try to brighten their home, but only succeed when a Zomato delivery brings sweets. The shining mithai catches the astronaut’s eye, leading to a joyous acknowledgment.
The campaign highlights the joy of sharing, culminating in the grandfather’s playful suggestion to caption their moment: “Mithai Zomato Karo, desh ko roshan karo.” Zomato will promote the campaign through a comprehensive marketing strategy across various platforms.