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WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Publicis Groupe South Asia has appointed Lalatendu Das (LD) as CEO of Publicis Media South Asia, a newly created role. Previously the CEO of Performics India, LD will continue reporting…
Intel has once again partnered with Dentsu Gaming and StreamO to launch the 2024 edition of Intel Gamer Days. Targeting Gen Z gamers across 35 countries, the campaign aims to…
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
Ogilvy has appointed Mario Muredda as Global CEO of Ogilvy Health, succeeding Kim Johnson, who is leaving to pursue new opportunities after three successful years. Muredda will oversee all aspects…
WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership,…
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Global PR agency HAVAS Red has partnered with SOLID HAVAS to enhance media communications support for clients in Greece. SOLID HAVAS, a leading consultancy and HAVAS affiliate since 2017, offers…
Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift…
DDB Mudra has appointed Priya Shivakumar as the new Creative Head for the South region. She will work alongside Rahul Mathew, Chief Creative Officer, and Menaka Menon, President of Growth…
Gaurav Seth, previously head of PivotConsult, the strategic consulting division of PivotRoots that merged into CSA India, has been appointed managing partner to lead CSA India’s operations. CSA India is…
Piyush Pandey, Executive Chairman of Ogilvy India and Chief Creative Officer Worldwide, has become the first Indian to receive the LIA Legend Award, introduced in 2023. This award honors leaders…
Dentsu X India has secured the digital media mandate for LG Electronics after a competitive pitch, with services to be managed from its New Delhi office. The agency, known for…
Publicis Media India has launched Markriti, an advanced machine-learning Marketing Mix Modeling (MMM) tool designed to enhance data-driven marketing strategies for brands. Powered by Meta Open Source and featuring an…
iProspect India has secured the digital media mandate for ARDEX ENDURA, a leading brand in construction chemicals, following a competitive pitch. Operating from Mumbai and Bengaluru, iProspect will lead ARDEX…
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…
FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as its National Planning Director. Ajay brings extensive experience in brand strategy, having worked across various…
Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has appointed dentsu X to handle the integrated media mandate for its Shaving Category following a competitive pitch.…
Publicis Groupe has acquired Mars United Commerce, the world’s largest independent commerce marketing company with over 1,000 employees in 14 global hubs. This partnership will enhance Publicis’ ability to influence…
Global digital agency DEPT has appointed Andrew Dimitriou as Global Chief Client & Growth Officer and partner. Dimitriou will lead global growth, marketing, and client service teams, focusing on innovative…
Suchismita Ganguli rejoins McCann Mumbai as EVP of Account Management. With an MBA in Advertising & PR from the University of Strathclyde and over 20 years of experience, Ganguli has…
GroupM has promoted Richard Hartell to CEO of EssenceMediacom U.S., where he will oversee operations, client relations, and business development. Hartell, who previously led GroupM’s Media Futures Group for Google,…
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
FCB Ulka, part of the FCB Group in India, has appointed Suchitra Gahlot as its new National Creative Director, based in Bengaluru. In her new role, Gahlot will play a…
Omnicom has launched Omnicom Advertising Group (OAG), merging top creative networks BBDO, DDB, and TBWA with agencies from the Advertising Collective, including Goodby Silverstein & Partners and GSD&M. OAG will…
FCB Kinnect has appointed Neha Mishra as Chief Talent Officer, a role she will also hold for FCB/SIX India. She previously served as Chief People Officer at VMLY&R. Neha will…
Reid & Taylor Apparel, a premium men’s fashion brand, has chosen Eggfirst as its creative, digital, media, and production agency after a competitive pitch. Eggfirst will help the brand expand…