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After a competitive multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, a leading life insurance provider in India. HDFC Life, known for its customer-centric solutions…
Dentsu has appointed Giulio Malegori as Chairman and Acting CEO of Dentsu Americas, effective immediately. Malegori, who continues as EVP and Global Chief Operating Officer, will oversee the growth strategy…
Publicis Groupe has merged its top creative networks, Leo Burnett and Publicis Worldwide, into a new entity called Leo. This consolidation aims to combine data, technology, and creativity to drive…
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
Ritika Malhotra has stepped into the role of Head of Digital at FCB Interface, sharing the news via a LinkedIn post. Previously, Malhotra held the position of Head of Digital…
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
FCB New York retained its title as Global Agency of the Year, with FCB Global crowned Agency Network of the Year for 2024 in The One Club for Creativity’s Global…
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Publicis Groupe South Asia has appointed Lalatendu Das (LD) as CEO of Publicis Media South Asia, a newly created role. Previously the CEO of Performics India, LD will continue reporting…
Intel has once again partnered with Dentsu Gaming and StreamO to launch the 2024 edition of Intel Gamer Days. Targeting Gen Z gamers across 35 countries, the campaign aims to…
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
Ogilvy has appointed Mario Muredda as Global CEO of Ogilvy Health, succeeding Kim Johnson, who is leaving to pursue new opportunities after three successful years. Muredda will oversee all aspects…
WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership,…
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Global PR agency HAVAS Red has partnered with SOLID HAVAS to enhance media communications support for clients in Greece. SOLID HAVAS, a leading consultancy and HAVAS affiliate since 2017, offers…
Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift…
DDB Mudra has appointed Priya Shivakumar as the new Creative Head for the South region. She will work alongside Rahul Mathew, Chief Creative Officer, and Menaka Menon, President of Growth…
Gaurav Seth, previously head of PivotConsult, the strategic consulting division of PivotRoots that merged into CSA India, has been appointed managing partner to lead CSA India’s operations. CSA India is…
Piyush Pandey, Executive Chairman of Ogilvy India and Chief Creative Officer Worldwide, has become the first Indian to receive the LIA Legend Award, introduced in 2023. This award honors leaders…
Dentsu X India has secured the digital media mandate for LG Electronics after a competitive pitch, with services to be managed from its New Delhi office. The agency, known for…
Publicis Media India has launched Markriti, an advanced machine-learning Marketing Mix Modeling (MMM) tool designed to enhance data-driven marketing strategies for brands. Powered by Meta Open Source and featuring an…
iProspect India has secured the digital media mandate for ARDEX ENDURA, a leading brand in construction chemicals, following a competitive pitch. Operating from Mumbai and Bengaluru, iProspect will lead ARDEX…
Britannia Milk Bikis has launched a unique campaign, “Parvarish Ki Baat Papa Tripathi Ke Saath,” in collaboration with Mindshare India, to promote shared parenting. The campaign features actor Pankaj Tripathi,…
FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as its National Planning Director. Ajay brings extensive experience in brand strategy, having worked across various…
Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has appointed dentsu X to handle the integrated media mandate for its Shaving Category following a competitive pitch.…
Publicis Groupe has acquired Mars United Commerce, the world’s largest independent commerce marketing company with over 1,000 employees in 14 global hubs. This partnership will enhance Publicis’ ability to influence…