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The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate…
FCB India has won the creative mandate for Dulcoflex, a leading brand in digestive health, following a multi-agency pitch. The agency will drive integrated marketing campaigns to strengthen Dulcoflex’s position…
GroupM India partnered with TotalEnergies to launch the LambaChalega anthem, promoting Hi-Perf engine oil. The campaign set a Guinness World Record for the most Instagram dance videos uploaded in an…
Prega News, India’s leading pregnancy detection brand from Mankind Pharma, has appointed FCB Kinnect as its Full-Funnel Creative Agency on Record after a competitive pitch. The agency will handle creative,…
Omnicom Media Group (OMG) has appointed Nikki Grafton as CEO of OMG New Zealand, a newly created role to focus on the New Zealand market. This move establishes OMG New…
Vipasha Bhuptani has recently announced her new role as the National Head – Communications Planning, India at GroupM, marking an exciting new chapter in her career. She shared the update…
OMD Worldwide, the world’s largest media agency network, has introduced a new positioning: “We Create What’s Next”, emphasizing its role in driving brand growth through innovation, technology, and collaboration. The…
FCB Group India has named Aanandita Banerjee as the head of production for its dedicated unit, 456 Studios. Her leadership aims to enhance creative output as the company expands its…
In a strategic move to bolster its leadership team, Dentsu India has announced significant appointments within its ranks. Sujata Dwibedy has been elevated to the position of Chief Executive Officer…
Omnicom Group reported strong financial results for Q4 and the full year 2024, with a 5.2% organic revenue growth. The company also announced plans to acquire Interpublic Group, which it…
Kunal Jeswani has been appointed CEO of Ogilvy’s ASEAN region, after previously leading Ogilvy Singapore as group CEO. In this role, he will focus on leveraging market strengths across ASEAN…
Omnicom and Interpublic Group (IPG) are expecting modest revenue growth in the coming years, with Omnicom projecting 4.5% growth in 2025, tapering to 4% annually until 2029. IPG forecasts a…
Mumbai: Havas Media Network India has appointed Poulomi Saha as associate vice president. With over 13 years of experience in marketing, media strategy, and integrated communication planning, she brings extensive…
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
Publicis Groupe has appointed Amit Sutha as the new CEO for its Malaysia operations. He will report to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. Before joining…
Dentsu India has announced the appointment of Tejal Kumta Pradhan as Senior Vice President – Account Management & Customer Service for its Media Practice, Sokrati. This strategic hire reflects Dentsu’s…
Dentsu India’s Media Practice celebrated a transformative 2024, adding 80 brands to its portfolio and achieving 10% growth in billings. This rebounds from 2023’s challenges set the stage for ambitious…
After a competitive multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, a leading life insurance provider in India. HDFC Life, known for its customer-centric solutions…
Dentsu has appointed Giulio Malegori as Chairman and Acting CEO of Dentsu Americas, effective immediately. Malegori, who continues as EVP and Global Chief Operating Officer, will oversee the growth strategy…
Publicis Groupe has merged its top creative networks, Leo Burnett and Publicis Worldwide, into a new entity called Leo. This consolidation aims to combine data, technology, and creativity to drive…
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
Ritika Malhotra has stepped into the role of Head of Digital at FCB Interface, sharing the news via a LinkedIn post. Previously, Malhotra held the position of Head of Digital…
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
FCB New York retained its title as Global Agency of the Year, with FCB Global crowned Agency Network of the Year for 2024 in The One Club for Creativity’s Global…
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Publicis Groupe South Asia has appointed Lalatendu Das (LD) as CEO of Publicis Media South Asia, a newly created role. Previously the CEO of Performics India, LD will continue reporting…
Intel has once again partnered with Dentsu Gaming and StreamO to launch the 2024 edition of Intel Gamer Days. Targeting Gen Z gamers across 35 countries, the campaign aims to…
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…