Gateway To The Media Industry Insights
We deliver global advertising news in this section with our innovative ideas, data backed by market research and latest technologies.
On the first day of Cannes Lions 2024, Ogilvy and McCann Worldgroup have initiated India’s medal tally, securing three Lions. The two agencies have collectively won a Silver and two…
On Saturday, June 15, 2024, VML, Ogilvy, Dentsu Creative, McCann Worldgroup, Early Man Film, and Jindal Power and Steel collectively garnered 15 shortlists across six Lions categories at the Cannes…
The inaugural ‘Ball on the Terrace’ event is set to dazzle Cannes Lions in celebration of Pride on Friday, June 21, 2024, at 5:30 pm. Revry is presenting a dynamic…
Hill & Knowlton and BCW will merge on July 1, 2024, to form Burson. Kelli Parsons has been appointed global CEO of Hill & Knowlton, succeeding AnnaMaria DeSalva, who will…
Jasmeet Singh, Director & Co-Founder at Digimozo eServices LLP, recently shared exciting news on LinkedIn: “I am thrilled to announce that Zara Shatavari, our innovative AI influencer, has been selected…
At the 71st Cannes Lions International Festival of Creativity, Indian agencies earned three spots on the shortlist in the Glass Lions category, which celebrates work tackling gender inequality or prejudice…
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…
Yasha Chandra, formerly a client partner at iProspect, has joined BOQ Group as the Performance Marketing Lead. Chandra’s career began with a summer trainee role at Marcom Tata Indicom Tele…
VaynerMedia’s Asia Pacific (APAC) region has appointed Melanie Cook as the new Head of Strategy and Insights, effective immediately. With extensive international strategic leadership experience, Cook will lead the regional…
An analysis conducted by influencer marketing platform Klug Klug reveals that nearly two-thirds (58.5 percent) of Instagram profiles in India have a high proportion of fake followers, exceeding 60 percent.…
Netflix exceeded earnings expectations on Thursday, revealing that both profit and subscriber numbers surged, thanks to its significant investment in a robust content line-up, which paid dividends amidst efforts to…
In a one of its kind campaign, Pedigree went ahead and created a dog orchestra with nothing other than the wagging of the tails of dogs. Created by BBDO Worldwide…
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…
Postmedia has an exclusive relationship with Puzzmo in Canada, so though I wasn’t shopping for a new daily games challenge, I’ve been giving it a try to see how it…
Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, the leading global provider of technology solutions for OOH media, have partnered together to bring seamless programmatic…
Verve Media, a Mumbai-based integrated digital marketing agency, has been awarded the digital mandate for Laadlee, a Dubai-based marketplace specialising in premium-quality mother and baby care essentials, Influencing India has…
Publicis New York has hired Joe Mongognia as chief creative officer, effective April 5. Mongognia will oversee creative across Publicis New York, reporting to Publicis New York CEO and Publicis…