M&C Saatchi Sport & Entertainment expands into the UAE.
M&C Saatchi UAE is expanding its capabilities by bringing M&C Saatchi Sport & Entertainment to the region. Known for its impactful campaigns with global brands like Barclays, LEGO, and Kia,…
Alia Bhatt Becomes Global Face of L’Oréal Paris!
L’Oréal Paris has named Alia Bhatt as its new global brand ambassador. Starting from September 2024, Alia will feature in the French beauty brand’s campaigns, joining a group of famous…
DEPT names Andrew Dimitriou Global Chief Client & Growth Officer.
Global digital agency DEPT has appointed Andrew Dimitriou as Global Chief Client & Growth Officer and partner. Dimitriou will lead global growth, marketing, and client service teams, focusing on innovative…
Omnicom merges agencies into Omnicom Advertising Group, naming Troy Ruhanen Global CEO.
Omnicom has launched Omnicom Advertising Group (OAG), merging top creative networks BBDO, DDB, and TBWA with agencies from the Advertising Collective, including Goodby Silverstein & Partners and GSD&M. OAG will…
Cannes Lions ’24: Ogilvy wins silver and bronze, McCann Worldgroup takes bronze, bringing the total metal haul to three.
On the first day of Cannes Lions 2024, Ogilvy and McCann Worldgroup have initiated India’s medal tally, securing three Lions. The two agencies have collectively won a Silver and two…
Cannes Lions 2024: India Secures 15 Additional Shortlist Nominations.
On Saturday, June 15, 2024, VML, Ogilvy, Dentsu Creative, McCann Worldgroup, Early Man Film, and Jindal Power and Steel collectively garnered 15 shortlists across six Lions categories at the Cannes…
Revry’s ‘Ball on the Terrace’ to Celebrate Pride at Cannes Lions Festival.
The inaugural ‘Ball on the Terrace’ event is set to dazzle Cannes Lions in celebration of Pride on Friday, June 21, 2024, at 5:30 pm. Revry is presenting a dynamic…
Kelli Parsons has been named the new global CEO of Hill & Knowlton.
Hill & Knowlton and BCW will merge on July 1, 2024, to form Burson. Kelli Parsons has been appointed global CEO of Hill & Knowlton, succeeding AnnaMaria DeSalva, who will…
Zara Shatavari, an innovative AI influencer, has been selected as a top 10 finalist in the prestigious Miss AI Competition.
Jasmeet Singh, Director & Co-Founder at Digimozo eServices LLP, recently shared exciting news on LinkedIn: “I am thrilled to announce that Zara Shatavari, our innovative AI influencer, has been selected…
Cannes Lions 2024: Harpic, Lay’s, and ESAF Make the Glass Lions Shortlist.
At the 71st Cannes Lions International Festival of Creativity, Indian agencies earned three spots on the shortlist in the Glass Lions category, which celebrates work tackling gender inequality or prejudice…
Publicis Media secures L’Oreal UK’s account, previously held by EssenceMediacom X.
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…
Yasha Chandra from iProspect joins BOQ Group as the Performance Marketing Lead.
Yasha Chandra, formerly a client partner at iProspect, has joined BOQ Group as the Performance Marketing Lead. Chandra’s career began with a summer trainee role at Marcom Tata Indicom Tele…
Melanie Cook named APAC Head of Strategy & Insights at VaynerMedia.
VaynerMedia’s Asia Pacific (APAC) region has appointed Melanie Cook as the new Head of Strategy and Insights, effective immediately. With extensive international strategic leadership experience, Cook will lead the regional…
According to the report, 2.48 million profiles out of 8 million demonstrate authentic followers on Instagram.
An analysis conducted by influencer marketing platform Klug Klug reveals that nearly two-thirds (58.5 percent) of Instagram profiles in India have a high proportion of fake followers, exceeding 60 percent.…
Netflix surpasses expectations in both profit and subscriber numbers.
Netflix exceeded earnings expectations on Thursday, revealing that both profit and subscriber numbers surged, thanks to its significant investment in a robust content line-up, which paid dividends amidst efforts to…
Pedigree unveils a dog orchestra where every wag has a story to tell.
In a one of its kind campaign, Pedigree went ahead and created a dog orchestra with nothing other than the wagging of the tails of dogs. Created by BBDO Worldwide…
WPP, Omnicom Media, IPG Mediabrands make the shortlist for Amazon’s worldwide media mandate.
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…
Postmedia launches Puzzmo, an online puzzle games experience, in Canada
Postmedia has an exclusive relationship with Puzzmo in Canada, so though I wasn’t shopping for a new daily games challenge, I’ve been giving it a try to see how it…
Plan B and Vistar expand programmatic DOOH advertising in SG and TH.
Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, the leading global provider of technology solutions for OOH media, have partnered together to bring seamless programmatic…
Verve Media secures digital mandate for Laadlee.
Verve Media, a Mumbai-based integrated digital marketing agency, has been awarded the digital mandate for Laadlee, a Dubai-based marketplace specialising in premium-quality mother and baby care essentials, Influencing India has…
PUBLICIS NEW YORK HIRES NEW CHIEF CREATIVE OFFICER.
Publicis New York has hired Joe Mongognia as chief creative officer, effective April 5. Mongognia will oversee creative across Publicis New York, reporting to Publicis New York CEO and Publicis…