Gateway To The Media Industry Insights
TVS Motor Company is strengthening its focus on the premium motorcycle segment by deepening its partnership with TBWAIndia. The collaboration will unify TVS’s portfolio, which includes lifestyle, sport, and super…
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Rembarrier Advisors Pvt Ltd has appointed Srinivash Singh as Chairman and Independent Director with immediate effect. With 55 years of experience across industries like EPC, Manufacturing, and Engineering Services, Singh…
Punit Bhatt has joined Honda Cars India as Head of Advertising and Brand Promotions, bringing over 14 years of experience in marketing and advertising. Previously, Bhatt was Assistant General Manager…
Collective Artists Network has expanded into the Middle East with the launch of its Dubai office. This move will allow the company to offer its full range of services, including…
Punit Goenka has decided to step down as Managing Director (MD) of ZEE Entertainment Enterprises Ltd (ZEEL) and focus solely on his role as CEO to enhance the company’s performance.…
Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO), effective from September 2024. Tanwani, who brings over 26 years of experience in sales, marketing, and business…
Following Donald Trump’s victory in the 2024 U.S. elections, cryptocurrency investments surged, particularly in Bitcoin, which saw a 30% jump, reaching around $89,000. Other cryptocurrencies like Dogecoin also experienced significant…
BC Web Wise, a leading digital marketing and web development agency in India, has won the multi-crore full-service digital mandate for Prism Cement, a part of Prism Johnson. Under this…
The merger of Viacom18’s media and JioCinema businesses with Star India has officially created JioStar, a new media powerhouse valued at Rs 70,352 crore (~US$ 8.5 billion). Approved by the…
myBillBook has partnered with CleverTap to enhance customer engagement and increase revenue by using data-driven, targeted interactions. By leveraging CleverTap’s advanced platform, myBillBook launched a lifecycle engagement strategy aimed at…
Google is facing increased competition as customer search behaviors shift. According to research by Yext, 45% of customers now trust AI tools for brand information, 51% turn to social media,…
The 6th edition of Adgully’s SCREENXX Awards 2024, held in Mumbai on November 13, celebrated the best in OTT and digital entertainment. Recognizing achievements across four categories—Popular, Sector, Campaign, and…
Swiggy, India’s food and grocery delivery giant, shared a playful “bromance” moment on social media after making its highly anticipated debut on the Dalal Street. Zomato posted, “You and I……
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
Vistara will operate its final flights on Monday before merging with Air India, reducing India’s full-service carriers to one. The airline, a joint venture between Tata Group and Singapore Airlines,…
Hari Kumar G has joined Swiggy Instamart as Senior Vice President of Business, as announced on LinkedIn. With over a decade of experience at Flipkart, he brings expertise in B2B,…
The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US…
Identity and data-sharing platform Equal has raised $10 million in a Series A round, led by Prosus Ventures and Tomales Bay Capital, with participation from Blume Ventures, DST Global, Quona…
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
Amid the challenges facing the edtech sector, Bhanzu has raised $16.5 million (approx. INR 139 crore) in a Series B funding round led by Epiq Capital, with participation from Z3Partners,…
Despite over 18 esports organizations shutting down in India this year, Global Esports (GE) has become the country’s first profitable esports organization. GE’s revenue has quadrupled, with projections for a…
Carlsberg Group has appointed We Are Social as its global social media agency. The UK office of the agency won the competitive pitch and will handle strategy, creative campaigns, and…
Emami reduced its advertising and sales promotion spend by 35.45% in Q2 FY25, down to Rs 94.29 crore from Rs 146.09 crore in the previous quarter. Year-on-year, ad spend also…
Traveltech startup The Hosteller has raised INR 48 Cr (around $5.7 Mn) in a funding round led by existing investor V3 Ventures, with INR 16 Cr in debt from Blacksoil.…
Microsoft AI CEO Mustafa Suleyman, co-founder of DeepMind and Inflection AI, has called India one of the company’s fastest-growing markets. During his first visit to India, he praised the country’s…
Bengaluru-based D2C fitness startup Boldfit has raised INR 110 Cr (approximately $13 million) in a new funding round led by Bessemer Venture Partners. The company plans to use the funds…
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Lenskart, led by Peyush Bansal, posted a 43.2% increase in operating revenue, reaching Rs 5,427.7 crore in FY24, up from Rs 3,788.02 crore in FY23, as per company filings. Expenses…