Gateway To The Media Industry Insights
Hyatt India has launched its official Instagram handle in collaboration with Bollywood actress Vaani Kapoor. The page showcases Hyatt India’s hospitality, services, and personalized guest experiences. As part of the…
The Indian Broadcasting & Digital Foundation (IBDF) held its 25th Annual General Meeting (AGM) in New Delhi on December 20, 2024, chaired by Rajat Sharma following K. Madhavan’s resignation as…
Aneri Jain, a seasoned marketing professional with an impressive track record, has taken on a new role as Senior Marketing Manager at Tata Starbucks India. Her exciting transition marks a…
Zepto, India’s fastest-growing consumer internet company, has promoted Shashank Shekhar Sharma to Chief Experience Officer (CXO) of Zepto Café, effective December 2024. Shashank will lead Café operations, expansion, quality control,…
Neha Gulati has been appointed Marketing Head – Dairy at Nestlé. After a transformative five-year tenure at Coca-Cola, where she gained valuable insights, Neha is eager to begin this new…
Aayushi Patil has been promoted to Associate Director, Digital Planning at PHD, a leading global media agency. Previously, she served as Group Head at PHD, where she played a key…
Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a…
Jaya Jamrani has rejoined Castrol’s global marketing team as VP – Global Marketing (Cars) after a year-long sabbatical. Previously, she served as Castrol India’s CMO. Reflecting on her past work,…
Ninad Pathak has joined Cello as the Head of Digital Marketing, as announced in a LinkedIn post. Prior to this role, he served as Assistant Vice President of Marketing at…
TransUnion CIBIL has appointed Bhavesh Jain as Managing Director and CEO, succeeding Rajesh Kumar, who recently resigned after five years in the role. Kumar’s leadership was pivotal during key phases,…
Hindustan Unilever Limited (HUL) has appointed Dr. Vivek Mittal as Executive Director, Legal and Corporate Affairs, effective March 2025. He will succeed Dev Bajpai, who retired early in October. Dr.…
ICICI Bank has signed a Memorandum of Understanding (MoU) with the Commonwealth Bank of Australia (CBA) to enhance support for customers across the Australia-India corridor. The agreement was signed by…
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
AdLift has been appointed as the official digital media partner for King Koil, India’s leading premium sleep solutions brand. This partnership will focus on enhancing King Koil’s online presence, increasing…
Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business…
During quarterly earnings call earlier this month, Yoshimitsu Goto, CFO of Japan’s SoftBank Group, shared the company’s updated investment strategy. After two years in “defensive mode,” SoftBank, one of the…
NODWIN Gaming, a subsidiary of Nazara Technologies, has acquired Trinity Gaming, a leading gaming agency and platform MCN/CSP, for INR 24 crore. Trinity will become a fully owned subsidiary, with…
In 2022, Hindustan Unilever’s (HUL) Surf Excel became the first non-food brand in India’s FMCG sector to reach $1 billion in sales, achieving “unicorn” status. HUL projects that Surf Excel…