Sanjay Sachdeva Named MD & CEO of Bajaj Electricals
Bajaj Electricals has named Sanjay Sachdeva as its Managing Director & CEO, effective April 15, 2025. Sachdeva, a seasoned leader with over 30 years at Hindustan Unilever, has held key…
Harish Shetty, ex-Ogilvy, Joins Buzzlab as Client Services Director
Buzzlab, Asia’s first content-led growth consulting firm, has appointed Harish Shetty as Client Services Director. Formerly a Management Supervisor at Ogilvy, Harish brings over 12 years of experience in advertising,…
Sid Sriram Joins Warner Music India
Sid Sriram has joined forces with Warner Music India (WMI) in a groundbreaking partnership that extends beyond music releases. This collaboration focuses on artist management, live performances, brand partnerships, and…
Routematic names Chidananda Murthy VP of People & Culture.
Routematic has appointed Chidananda Murthy as Vice President – People and Culture. He will lead the company’s people strategy, talent development, and organizational culture, focusing on growth and employee well-being.…
Yusuf Pachmariwala appointed Head of Hitachi Cash Management Services.
Hitachi Cash Management Services has announced Yusuf Pachmariwala as its new Managing Director & CEO, effective April 1, 2025, succeeding Anup Neogi. Currently Director of Operations – Cash Business at…
IndianOil becomes Presenting Partner for WTT Star Contender Chennai 2025.
IndianOil has been named Presenting Partner for WTT Star Contender Chennai 2025, marking its commitment to Indian table tennis. The tournament, debuting in Chennai from March 25-30 at Jawaharlal Nehru…
CCPA fines 24 coaching institutes ₹77.6L for false ads.
CCPA has fined 24 coaching institutes ₹77.6 lakhs for misleading ads, reinforcing consumer protection in education. Under the 2024 Guidelines, the crackdown targets exaggerated claims and unfair practices. Additionally, the…
Maruti Suzuki India appoints Sunil Kakkar as the first Indian whole-time director on its board.
Maruti Suzuki India has appointed Sunil Kakkar as Additional Director and Whole-time Director (Corporate Planning) for a three-year term, effective April 1, 2025, to March 31, 2028. The appointment was…
NuSummit names Srinivasan Jayaraman Chief Strategy & Growth Officer.
NuSummit has appointed Srinivasan (Srini) Jayaraman as Chief Strategy and Growth Officer to lead its global expansion in digital transformation and cybersecurity for financial services. With 25 years of experience…
Meta launches AI tools to enhance creator marketing.
Meta has launched new AI-powered tools to help brands collaborate with creators and boost sales. Updates include AI-driven creator discovery, content recommendations, and enhanced insights in Instagram’s creator marketplace. Key…
Nielsen confirms Google’s AI ads boost ROI.
A Nielsen study, in collaboration with Google, analyzed over 50,000 brand campaigns and found that Google’s AI-powered ad solutions outperform manual optimization in driving better ROI. The research examined AI-driven…
WPP wins WARC’s ‘Triple Crown’ for top effectiveness.
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
Dettol Banega Swasth India reaches 500 million people at Maha Kumbh.
Reckitt’s Dettol Banega Swasth India (DBSI) campaign played a key role at the Maha Kumbh Mela 2025, engaging over 500 million devotees over 45 days. DBSI led a large-scale hygiene…
Fast&Up and Zepto provide lakhs of hydration packets to help workers beat the summer heat.
As summer approaches, Zepto and Fast&Up have partnered to support Zepto’s frontline workers, including delivery partners, packers, and store staff, by distributing lakhs of hydration supplement packets across 80+ cities.…
SEBI mandates identity verification for intermediaries advertising on social media.
The Securities and Exchange Board of India (SEBI) has introduced new guidelines requiring registered intermediaries to verify their identities before advertising on platforms like Google and Meta. This move aims…
EaseMyTrip buys 49% stake in Big Charter to boost luxury air travel in India.
EaseMyTrip.com has entered the aviation market by acquiring a 49% stake in Big Charter Pvt Ltd, driven by rising demand for chartered flights among corporate clients and high-net-worth individuals. This…
The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025
March 24, 2025; Mumbai, India: Marking its 56th edition, The Advertising Club’s ABBY Awards powered by One Show, continues to strengthen its position as South Asia’s gold standard that honours…
JioStar’s ‘Jeeto Dhan Dhana Dhan’ Is Back With Big Prizes!
JioStar has brought back its popular fan contest, Jeeto Dhan Dhana Dhan (JDDD), with My11Circle as the title sponsor for the second time. This Free-To-Play contest is available on JioHotstar…
Furlenco is now RCB’s official furniture partner.
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
Questions grow as CCI’s ongoing probe shakes the ad and media industry.
The CCI’s investigation into top media agencies in India, including GroupM, Dentsu, Madison, Publicis, and IPG, has raised more questions than answers. Speculation surrounds whether agencies were colluding to overcharge…
UBON renews partnership with RR as IPL 2025’s official audio partner.
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…
Liqvd Asia acquires AdLift.
Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a leading performance marketing and SEO agency. This strategic acquisition aims to enhance Liqvd Asia’s position in integrated marketing, combining branding,…
Grapes Worldwide secures LivWell’s digital mandate.
Grapes Worldwide, an integrated communication agency, has secured the digital mandate for LivWell. The Bangalore-based team will focus on strengthening LivWell’s digital presence, branding, and positioning. The agency will handle…
Google To Buy Cloud Security Giant Wiz In A $32 Billion Deal
Google LLC has officially agreed to acquire Wiz, Inc., a top cloud security firm based in New York, for $32 billion in an all-cash deal, pending final adjustments. Once finalized,…
Colgate-Palmolive (India) Reappoints Three Directors
Colgate-Palmolive (India) Limited has reappointed three directors, pending approval via a postal ballot. The decision follows the Nomination and Remuneration Committee’s recommendation. The company confirmed that none of the directors…
Zarrar Don joins Moneycontrol as Chief Revenue & Growth Officer.
Zarrar Don has been appointed Chief Revenue & Business Growth Officer at Moneycontrol, where he will drive sales and revenue growth across all formats. With over 20 years of experience…
Goafest 2025 returns to Goa; to take place from 21st to 23rd May, 2025
17th March, 2025; Mumbai, India: The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home…
Story Digital wins Gas-O-Fast’s digital & mainline mandate.
Mankind’s Gas-O-Fast has appointed Story Digital as its creative agency, entrusting them with 360-degree brand communication across digital and mainline platforms. The agency aims to enhance Gas-O-Fast’s strong market presence…
Sudeep Puthyathaya joins Salt Brand Solutions as ECD.
Salt Brand Solutions has appointed Sudeep Puthyathaya as Executive Creative Director, strengthening its leadership alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan. With over 23 years of experience, Sudeep…
“Shreyas Iyer x HUEMN drop high-energy capsule collection!”
Indian fashion label HUEMN has collaborated with star cricketer Shreyas Iyer to launch a dynamic capsule collection that blends sport and streetwear. Reflecting Iyer’s signature style and HUEMN’s design ethos,…