Gateway To The Media Industry Insights
Lenskart, led by Peyush Bansal, posted a 43.2% increase in operating revenue, reaching Rs 5,427.7 crore in FY24, up from Rs 3,788.02 crore in FY23, as per company filings. Expenses…
The highly anticipated 10th edition of India Affiliate Summit (IAS), the premier affiliate marketing event in the country, organised by the Internet and Mobile Association of India (IAMAI) is set…
Pepperfry has appointed Shubbam Sharma as its Chief Growth Officer. With over 17 years of experience in retail, e-commerce, and omnichannel strategies, Shubbam will lead the company’s growth initiatives, focusing…
India’s leading FMCG companies have reduced their ad and promotion spending in Q2 FY25 due to high food inflation and weaker urban demand. According to TAM AdEx, FMCG TV ad…
Livpure, a SAR Group company specializing in water purification and appliance technology, has appointed Rahul Khanna as the Head of its Strategic Business Unit for Appliances. With over 17 years…
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Propelld, a leading fintech in education lending in India, has appointed Manoj Shetty as Chief Business Officer (CBO) to drive growth in the study abroad market. Shetty brings over 25…
YouTube has launched its shopping affiliate program in India in partnership with Myntra and Flipkart. This initiative allows creators to tag products in their videos, enabling viewers to make purchases…
ITC Bingo! has partnered as the title sponsor for Fankar-E-Kashmir, aimed at preserving and promoting Kashmir’s folk and Sufi music traditions while providing opportunities for local youth in the music…
Manish Dubey, formerly the chief marketing officer at Pidilite Industries, has been promoted to chief business officer of Fevicol, a move he shared on LinkedIn. Dubey started his career as…
Social Panga, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director at its Mumbai office. With over 15 years of experience from Ogilvy Mumbai, Ketki has…
The Internet Governance and Policy Project (IGAP) has released a report titled “Social Media Transparency Reporting: A Performance Review,” analyzing how major social media platforms like Facebook, Instagram, Twitter/X, and…
Niraamaya Wellness Retreats has partnered with Tute Consult’s luxury division for strategic communications, aiming to enhance brand visibility in the hospitality sector. CEO Ashwani Gandhi expressed excitement about the collaboration,…
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from 17th – 21st March 2025, in Mumbai. This will…
This Diwali, boAt, India’s leading audio and wearable brand, has teamed up with Blinkit to bring festive cheer right to your doorstep in just 10 minutes with premium audio gear!…
Nabajit Nath, formerly Head of Sales at Blis, has joined Kargo as their new Sales Director. During his nearly two years at Blis, he oversaw the company’s P&L operations in…
Team Pumpkin, a digital marketing agency, has secured the social media, performance marketing, and PR mandate for SKG Group, a New Delhi-based financial services firm. This partnership follows a competitive…
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, and Abhimanyu Khedkar, Managing Partner at Leo Burnett India, have been appointed as jury members for the WARC Awards Asia-Pacific 2025,…
C Com Digital, a global Techno Digital Marketing Agency, has been appointed to manage the digital presence and creative services for HealZen Quantum Cure Pvt. Ltd., a healthcare innovator focused…
Wybor, a leading Indian consumer electronics brand under MEPL Group, has announced cricketer Axar Patel as its brand ambassador. This partnership strengthens Wybor’s position in the Indian market, where it…
At the annual Amazon Ads event, unBoxed, in Austin, Texas, Amazon introduced new features for its Demand-Side Platform (DSP) and Marketing Cloud (AMC) aimed at optimizing the marketing funnel. Girish…
At the 2024 Indian Gaming Convention, Sandhya Devanathan, Meta’s VP and India Head, emphasized gaming as a key driver in India’s journey to a $1 trillion digital economy. She highlighted…
The merger of Reliance Industries’ media assets with Walt Disney’s Indian operations is expected to be finalized in the third quarter of this fiscal year, according to a regulatory filing…
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar,…
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Reliance Industries Ltd. (RIL) is reportedly in talks to acquire a stake in Karan Johar’s Dharma Productions, according to an Economic Times report. If the deal goes through, it would…