Gateway To The Media Industry Insights
This category keeps followers informed about the ever-evolving media world, spotlighting the people and innovations driving change.
The 6th edition of Adgully’s SCREENXX Awards 2024, held in Mumbai on November 13, celebrated the best in OTT and digital entertainment. Recognizing achievements across four categories—Popular, Sector, Campaign, and…
Swiggy, India’s food and grocery delivery giant, shared a playful “bromance” moment on social media after making its highly anticipated debut on the Dalal Street. Zomato posted, “You and I……
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
Vistara will operate its final flights on Monday before merging with Air India, reducing India’s full-service carriers to one. The airline, a joint venture between Tata Group and Singapore Airlines,…
Hari Kumar G has joined Swiggy Instamart as Senior Vice President of Business, as announced on LinkedIn. With over a decade of experience at Flipkart, he brings expertise in B2B,…
The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US…
Identity and data-sharing platform Equal has raised $10 million in a Series A round, led by Prosus Ventures and Tomales Bay Capital, with participation from Blume Ventures, DST Global, Quona…
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
Amid the challenges facing the edtech sector, Bhanzu has raised $16.5 million (approx. INR 139 crore) in a Series B funding round led by Epiq Capital, with participation from Z3Partners,…
Despite over 18 esports organizations shutting down in India this year, Global Esports (GE) has become the country’s first profitable esports organization. GE’s revenue has quadrupled, with projections for a…
Carlsberg Group has appointed We Are Social as its global social media agency. The UK office of the agency won the competitive pitch and will handle strategy, creative campaigns, and…
Emami reduced its advertising and sales promotion spend by 35.45% in Q2 FY25, down to Rs 94.29 crore from Rs 146.09 crore in the previous quarter. Year-on-year, ad spend also…
Traveltech startup The Hosteller has raised INR 48 Cr (around $5.7 Mn) in a funding round led by existing investor V3 Ventures, with INR 16 Cr in debt from Blacksoil.…
Microsoft AI CEO Mustafa Suleyman, co-founder of DeepMind and Inflection AI, has called India one of the company’s fastest-growing markets. During his first visit to India, he praised the country’s…
Bengaluru-based D2C fitness startup Boldfit has raised INR 110 Cr (approximately $13 million) in a new funding round led by Bessemer Venture Partners. The company plans to use the funds…
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Lenskart, led by Peyush Bansal, posted a 43.2% increase in operating revenue, reaching Rs 5,427.7 crore in FY24, up from Rs 3,788.02 crore in FY23, as per company filings. Expenses…
The highly anticipated 10th edition of India Affiliate Summit (IAS), the premier affiliate marketing event in the country, organised by the Internet and Mobile Association of India (IAMAI) is set…
Pepperfry has appointed Shubbam Sharma as its Chief Growth Officer. With over 17 years of experience in retail, e-commerce, and omnichannel strategies, Shubbam will lead the company’s growth initiatives, focusing…
India’s leading FMCG companies have reduced their ad and promotion spending in Q2 FY25 due to high food inflation and weaker urban demand. According to TAM AdEx, FMCG TV ad…
Livpure, a SAR Group company specializing in water purification and appliance technology, has appointed Rahul Khanna as the Head of its Strategic Business Unit for Appliances. With over 17 years…
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Propelld, a leading fintech in education lending in India, has appointed Manoj Shetty as Chief Business Officer (CBO) to drive growth in the study abroad market. Shetty brings over 25…
YouTube has launched its shopping affiliate program in India in partnership with Myntra and Flipkart. This initiative allows creators to tag products in their videos, enabling viewers to make purchases…
ITC Bingo! has partnered as the title sponsor for Fankar-E-Kashmir, aimed at preserving and promoting Kashmir’s folk and Sufi music traditions while providing opportunities for local youth in the music…
Manish Dubey, formerly the chief marketing officer at Pidilite Industries, has been promoted to chief business officer of Fevicol, a move he shared on LinkedIn. Dubey started his career as…
Social Panga, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director at its Mumbai office. With over 15 years of experience from Ogilvy Mumbai, Ketki has…
The Internet Governance and Policy Project (IGAP) has released a report titled “Social Media Transparency Reporting: A Performance Review,” analyzing how major social media platforms like Facebook, Instagram, Twitter/X, and…