Mili Kapoor named Product Marketing Lead for iPad at Apple.
Mili Kapoor has been appointed as the Product Marketing Lead for iPad at Apple. Prior to this, she was the Consumer Marketing Leader at Philips, a role she announced on…
Redmatter adds three new clients to its roster.
Redmatter, a leading full-funnel marketing agency, has added three new clients to its portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This expansion highlights the agency’s growing presence…
Network18 names Shobit Arora as National Head of Connected TV.
Network18 has appointed Shobit Arora as the National Head of Connected TV for its prominent news channels: CNN News18, CNBC TV18, and CNBC Awaaz. With over 14 years of experience…
E-comm FMCG market to reach $100-105 bn by FY2025, driven by digital transformation.
India’s FMCG sector has undergone significant transformation in response to rapid digital adoption and shifting consumer preferences. Industry leaders, including Saugata Gupta of Marico, highlight that this change is not…
Republic and Samsung form India’s most innovative news tech partnership.
Republic Media Network and Samsung have teamed up for a groundbreaking partnership in India’s content-tech space, integrating Samsung’s Z Series/S24 Ultra devices into Republic’s newsrooms and broadcasts. This collaboration aims…
Hyatt India debuts official Instagram page with Vaani Kapoor.
Hyatt India has launched its official Instagram handle in collaboration with Bollywood actress Vaani Kapoor. The page showcases Hyatt India’s hospitality, services, and personalized guest experiences. As part of the…
JioStar’s Kevin Vaz named President of IBDF.
The Indian Broadcasting & Digital Foundation (IBDF) held its 25th Annual General Meeting (AGM) in New Delhi on December 20, 2024, chaired by Rajat Sharma following K. Madhavan’s resignation as…
Aneri Jain Takes on New Role as Senior Marketing Manager at Starbucks India
Aneri Jain, a seasoned marketing professional with an impressive track record, has taken on a new role as Senior Marketing Manager at Tata Starbucks India. Her exciting transition marks a…
Zepto appoints Shashank Shekhar Sharma as CXO of Zepto Café.
Zepto, India’s fastest-growing consumer internet company, has promoted Shashank Shekhar Sharma to Chief Experience Officer (CXO) of Zepto Café, effective December 2024. Shashank will lead Café operations, expansion, quality control,…
Neha Gulati is the new Marketing Head for Dairy at Nestlé.
Neha Gulati has been appointed Marketing Head – Dairy at Nestlé. After a transformative five-year tenure at Coca-Cola, where she gained valuable insights, Neha is eager to begin this new…
Aayushi Patil Takes on New Role as Associate Director, Digital Planning at PHD
Aayushi Patil has been promoted to Associate Director, Digital Planning at PHD, a leading global media agency. Previously, she served as Group Head at PHD, where she played a key…
Axis Max Life reveals new identity with Swiggy partnership and print campaign.
Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a…
Jaya Jamrani rejoins Castrol’s global marketing team after a year-long sabbatical.
Jaya Jamrani has rejoined Castrol’s global marketing team as VP – Global Marketing (Cars) after a year-long sabbatical. Previously, she served as Castrol India’s CMO. Reflecting on her past work,…
Ninad Pathak joins Cello as Head of Digital Marketing.
Ninad Pathak has joined Cello as the Head of Digital Marketing, as announced in a LinkedIn post. Prior to this role, he served as Assistant Vice President of Marketing at…
TransUnion CIBIL appoints Bhavesh Jain as MD & CEO.
TransUnion CIBIL has appointed Bhavesh Jain as Managing Director and CEO, succeeding Rajesh Kumar, who recently resigned after five years in the role. Kumar’s leadership was pivotal during key phases,…
HUL appoints Dr. Vivek Mittal as Executive Director, Legal & Corporate Affairs.
Hindustan Unilever Limited (HUL) has appointed Dr. Vivek Mittal as Executive Director, Legal and Corporate Affairs, effective March 2025. He will succeed Dev Bajpai, who retired early in October. Dr.…
ICICI Bank signs MoU with Commonwealth Bank of Australia.
ICICI Bank has signed a Memorandum of Understanding (MoU) with the Commonwealth Bank of Australia (CBA) to enhance support for customers across the Australia-India corridor. The agreement was signed by…
Glance partners with Airtel Digital TV to launch Glance TV.
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
REHAU names Tushar Verma as Executive Vice President.
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon launches Sponsored TV to transform OTT ad accessibility.
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
DOMS Industries awards digital marketing mandate for Amariz to Media Care
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
EGF teams up with Social & Media Matters for responsible gaming campaign.
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
Omnicom’s IPG takeover reshapes global ad landscape.
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
82.5 Communications forms a bold partnership with an Indian craft brewery.
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
IDFC FIRST Bank launches an AI Amitabh Bachchan hologram.
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE and Yamaha team up to reinvent ‘The Call of the Blue’ Anthem.
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level wins PR and Social Media mandates for 88 Games.
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
HUL has revealed its premiumisation strategy; D2C brands should beware.
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising partners with JLPL and acquires a team for the Women’s Cricket League.
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
DEPT and Shopify team up to shape the future of commerce.
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…